NIKE ‘AIRMAX Dn Package’

For the launch of the new AirMax, we partnered with Nike to create a one-of-a-kind product seeding experience that embodied the essence of "Feel the Unreal." Instead of a traditional shoebox, we reimagined the packaging itself—turning it into an immersive, gravity-defying display that brought the innovation of AirMax to life in a way never seen before.

Result of the Dn Package was: 159M impressions & 1.4M user engagements