NIKE ‘DYNAMIC LAND’

For the global launch of the AirMax Dn, Nike wanted to build an immersive experience platform, Dynamic Land, where Gen-Z can experience ordinary moments transformed by Dn(Dynamic Air) technology.

In Korea, we invited our Gen-Z audience to ‘Feel the Unreal’ in a landscape of limitless imagination in Seongsu, Seoul’s dynamic cultural hub. We encouraged Gen-Z to challenge their perceptions and unlock their potential through a diverse range of innovative and cultural experiences.